In the world of real estate, good advertising is important. VERY important. Word-of-mouth is great, yes, but if you want to succeed as a real estate agent, you have to sell yourself, your skills, the homes you have on the market and the areas you service. Flyers, brochures, all of that are all vital, however, we live in a digital world. Technology keeps changing – it is becoming bigger and bigger. Now it’s critical for realtors to embrace the digital world to help sell houses in the wobbly market.
According to an article featured on money.usnews.com, there are 12 FANTASTIC tech tools to help sell your home quicker. Here are a few from the article:
Maps. Maps on agents’ websites, the real estate portals, local property appraisers’ websites and Google Earth all enable buyers to see what’s around a home they’re considering, whether it’s convenient shops and services or an eyesore.
Drone photography. Drones are being used by more companies to take aerial photos of large properties and more expensive homes with views.
Social media. Adam Briley says his team finds Facebook to be a powerful marketing tool, and his agents encourage sellers to share their listings with friends. “Social media is actually huge for us,” he says. Of the 105 homes the team has sold this year, he estimates that 25 were sold through Facebook. “Anyone who’s not getting on social media and using it to their advantage is going to be behind the times,” he says.
Social Media, for me, is huge. I’m growing my social media presence because I know that as a professional real estate agent, I need to compete in this digital market.
Here is the article: